This course provides an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eightstep process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or acquisition.
Learn the rationale for strategically planning a communication campaign.
Discuss the characteristics of effective communication.
Obtain an understanding of the eight steps of the communication process.
Identify the appropriate communication channel to deliver the message.
Cover specific total rewards communications considerations and special situations.
Find out how to effectively and efficiently manage your communication campaign.
GR9 is the equivalent of T4. Your shopping cart, receipt and online product receipt will reflect T4.
Schedule your exam through Pearson VUE. Exam eligibility expires 120-days from first day of class.
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Value and purpose of strategic total rewards communication
Effective communication
Management’s role in communication
Communication Fundamentals
Fundamentals of communication
Characteristics of effective communication
The strategic communication process
The Strategic Communication Process: Steps 1-4
Step 1 — Analyze the situation
Step 2 — Define the objectives
Step 3 — Conduct audience research
Step 4 — Determine key messages
Case study
The Strategic Communication Process: Steps 5-6
Step 5 — Select the communication channel
Face-to-face
Paper-based
Technology-based
Step 6 — Develop the communications campaign
The Strategic Communication Process: Steps 7-8
Step 7 — Implementation
Step 8 — Evaluation
Case study
Managing the communication campaign
Total Rewards Communication and Special Situations
Total rewards communication
Compensation
Benefits
Work-life
Performance and recognition
Development and career opportunities
Total rewards statements
Special situations
Working effectively with external vendors and internal communication departments
Who Should Register
Course GR9 is designed for those experienced in the employee compensation and benefits fields or for those who would like to broaden their total rewards perspective. Participants who have mastered the concepts in WorldatWork courses GR1, GR4 and GR5 would benefit most, as the course is highly participative and discussion oriented. This course is strategic in nature and is designed for participants who need to focus primarily on the design and direction of communication.
Please note: If you are purchasing an exam option, you must schedule and complete the computer-based exam within 120 days from the first day of a live instructor-led class or from date of purchase for all self-paced learning packages. Your eligibility expires after 120 days; however, 30-day exam extensions are available for a $150 USD fee when purchased before the original access expires. It is recommended that you complete your exam in a timely manner as exams may be updated without notification. Instructions for scheduling your computer-based exam will be provided at purchase. Learn more at www.worldatwork.org/cbt. Self-study materials and all e-learning product purchases are nonreturnable.
WorldatWork classroom locations offer e-course materials technology to participants. Your certification course materials (and BAII calculator, if applicable) will be available for pick up on site the day of the course. For two-day courses, you may access the e-course materials PDF two weeks prior to the course start date or upon registration if you register within two weeks of the course.
E-learning course purchasers now have the option of print or e-course materials. Those who choose the e-course materials option will receive the materials electronically for the length of your e-learning program. Those who choose the print version of the course materials will receive it 5-7 days after date of purchase. 30-day extensions of e-learning access are available for a fee if purchased before original access expires.
Blended Learning e-course materials can be found within the product and will be available for the length of the course.
Please visit www.worldatwork.org/seminars to download course material amendments, view class rosters and to find out what to bring to your class.
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