Strategic Communication in Total Rewards Certification Course: T4
Make Sure Employees 'Get It'
This course provides an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eightstep process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or acquisition.
Learn the rationale for strategically planning a communication campaign.
Discuss the characteristics of effective communication.
Obtain an understanding of the eight steps of the communication process.
Identify the appropriate communication channel to deliver the message.
Review specific total rewards communications considerations and special situations.
Find out how to effectively and efficiently manage your communication campaign.
Who Should Attend This course is designed for those experienced in the employee compensation and benefits fields or for those who would like to broaden their total rewards perspective. This course is strategic in nature and is designed for participants who need to focus primarily on the design and direction of communication.
What You Will Learn
Communication Strategy and Total Rewards
Total rewards concepts and components
Value and purpose of strategic total rewards communication
Effective communication
Management’s role in communication
Communication Fundamentals
Fundamentals of communication
Characteristics of effective communication
The strategic communication process
The Strategic Communication Process: Steps 1-4
Step 1 — Analyze the situation
Step 2 — Define the objectives
Step 3 — Conduct audience research
Step 4 — Determine key messages
Case study
The Strategic Communication Process: Steps 5-6
Step 5 — Select the communication channel
Face-to-face
Paper-based
Technology-based
Step 6 — Develop the communications campaign
The Strategic Communication Process: Steps 7-8
Step 7 — Implementation
Step 8 — Evaluation
Case study
Managing the communication campaign
Total Rewards Communication and Special Situations
Total rewards communication
Compensation
Benefits
Work-life
Performance and recognition
Development and career opportunities
Total rewards statements
Special situations
Working effectively with external vendors and internal communication departments
Consider Bringing This Course to Your Location This professional development program and others offered by WorldatWork can be customized to meet the unique needs of your organization and delivered at your location. For more information, contact a Corporate Education Resource Manager at 877/710-5970 or 480/905-5980.
Computer-Based Certification Exam Only $645USD | Member $500USD
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Please note: If you are purchasing course materials for the purpose of self-study or a computer-based exam, it is recommended that you schedule your exam within 45 days of purchase to ensure the course materials and exam are current. These exams must be completed within one year of purchase. Instructions for scheduling your computer-based exam will be provided at purchase. Learn more at www.worldatwork.org/cbt. Self-study binder purchases are nonreturnable.
Many WorldatWork classroom locations are now offering e-binder technology to participants. For these courses, which include all public education options and several Local Network sponsored events and international events, your certification course binder (and BAII calculator, if applicable) will be available for pick up on site the day of the course. The WorldatWork classroom participants will now have the opportunity to access the course binder electronically for two-day courses, as an e-binder PDF. The e-binder will be accessible two weeks prior to the course start date or upon registration if you register within two weeks of the course.
To help you prepare for your course, please visit www.worldatwork.org/seminars to download course book amendments, view class rosters and to find out what to bring to your class.
For Virtual CourseCast and Virtual CourseCast On-Demand, registrants will receive a course binder no sooner than 5-7 days after registration. The CourseCast On-Demand will become available 1 week after the last course day and access will end 90 days from registration.
**Participants attending from the same computer. Limit three per computer connection. If registering more than one attendee, please contact Customer Relationship Services toll-free at 877/951-9191. *Join now and receive the best value. This includes both a one-year WorldatWork membership and course registration. Add the course to your cart and then click "Join Now" before proceeding to check out.
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